• Step 2:  Simulated and/or in-market tests to quantify impact of intervention options and identify highest magnitude option (e.g., Which intervention has the greatest impact on behavior change?)

Testing is a critical step in the process since interventions can work differently in different contexts. For example, a "nudge" to encourage calorie reduction in one context can actually encourage calorie loading in another.

Illustration source: The Behavioral Insights Team, EAST: Four Simple Ways to Apply Behavioural Economics

  • Step 1: Simulated tests to assess multiple intervention designs and validate influences (e.g., Does the intervention change targeted behavior?)

For this reason, Decision Breakers recommends an iterative, "test-->learn-->apply" approach to refine and validate interventions prior to scaled Activation. For best results, we recommend a two-step testing process: