Testing is a critical step in the process since interventions can work differently in different contexts. For example, a "nudge" to encourage calorie reduction in one context can actually encourage calorie loading in another.
Illustration source: The Behavioral Insights Team, EAST: Four Simple Ways to Apply Behavioural Economics
For this reason, Decision Breakers recommends an iterative, "test-->learn-->apply" approach to refine and validate interventions prior to scaled Activation. For best results, we recommend a two-step testing process:
Copyright © Decision Breakers. All rights reserved