At Decision Breakers, we developed a proprietary framework that's used to diagnose the consumer's Path to Experience, whether it occurs online, offline or in combination. This framework informs research, intervention and test designs to ensure focus is on identifying, addressing and modifying the decision processes and behaviors that drive your brand's conversion.
Path to Experience Framework
Anthropologist Claude Levi-Strauss once said, "The wise man doesn't give the right answers, he poses the right questions." In order to pose the "right" questions, however, the domains in which these questions exist must first be known. That is where our experience comes in.
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