Decision Breakers helps maximize conversion opportunities across the
Path to Experience by applying established behavioral economic principles and frameworks proven to modify consumer behavior
Much has been written on the topic of Behavioral Economics, the study of human behavior which applies psychological insights to explain economic decision-making. According to experts who have conducted decades of rigorous experiments, people are subject to a wide spectrum of context-dependent biases that result in decisions that are inconsistent with rational economic decision theory. In other words, our decisions are heavily influenced by the environments in which we make them (external factors) as well as systematic flaws in our own judgement (internal factors). At Decision Breakers, we believe it is critically important to understand and study both factors when diagnosing decisions in order to design marketing and retail solutions that effectively target and influence the right behaviors.
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